Effective media campaigns can be a major force to promote positive behavior change
Look at alcohol society has said there is value in waiting three more years to be able to decide to use it
Gonzalez-Suarez I, Sewer A, Walker P, Mathis C, Ellis S, Woodhouse H, Guedj E, Dulize R, Marescotti D, Acali S, Martin F, Ivanov NV, Hoeng J, Peitsch MC (2014) Systems biology approach for evaluating the biological impact of environmental toxicants in Vitro
As a result, researchers from NORC, in collaboration with the Truth Initiative, developed a methodology to estimate tobacco imagery exposure from films watched by youth and young adults on streaming platforms